一．開始部分

　　（一）說明如何取得對方的資料

　　首先主動與對方進交往，說明信息來源非常必要。作為進出口產，貿易信息來源的渠道很多，主要有通過駐外商務參贊、商會、銀行、第三家公司介紹；通過報刊、互聯網獲知；在交易會上結識等等。

　　（二）說明去電目的。

　　通常建信信都是以建立業務聯系為目的的。

　　二、介紹部分

　　為了引起對方的興趣，必須讓對方對本公司的基本情況和產品情況有大致了解，一般可以從以下幾個方面進行介紹：

　　1．公司基本情況介紹。主要是介紹本公司的性質、業務范圍、宗旨以及某些相對優勢。

　　2．公司產品介紹。一般是對本公司經營產品的整體情況的介紹，也可以是對對方感興趣的某些特定產品進行推薦性的介紹。產品介紹一般包括印刷品質量、價格水平，銷路等，同時為了對方更詳細了解本公司產品，通過還附上目錄、價目表或郵樣品等。

　　三、結尾部分

　　通過結尾部分包括盼對方盡快回音、下定單或告知意見并表示敬意等語句。

　　Dear Sir or Madam,

　　It is great pleasure to see you in last canton fair.and know that you are in the market for lighting fixture,which just fall into our business scope.We are writing to enter into business relations with you on a basis of mutual benefits and common developments.Our corporation,as a state-owned foreign trade organization,deal in the export of raw materials and relevant products for light.

　　We have a Export Products Department,which specialize in the export of various of shoes made in China including pendant lamps,ceiling lamps,table touch lamps and various light of fashionable designs,comfortable feeling,and high popularity in America,Europe and Asia and Africa. We have established close business relationship with more than a dozen of shoe manufactures so that the stable supplies,the quality guarantee as well as the flexible ways doing business can be reached.

　　Enclosed is our lastest catalogue on pendant lamps,ceiling lamps and table lamps,which may meet your demand.If there isn’t,please let us know your specific requirements.We can also produce according to your designated styles.It will be a great pleasure to receive your inquires against which we will sent your our best quotation.We are looking forward to your prompt reply.Yours faithfully.